Garden centres are unique retail businesses that operate in a niche market. Because of this, marketing a garden centre can be challenging, but it is not impossible. You just need to know how to do it properly. If you own or operate a garden centre, you probably already know how challenging it can be to stand out from the competition and attract new customers. You need to find ways to capture the interest of potential shoppers and bring them through your doors instead of your competitors’. With so many people looking for new places to shop and explore, you have an opportunity to get ahead of the game by launching an effective marketing campaign that drives more traffic to your store. Read on for advice on how you can achieve this as a garden centre owner.
Know your audience
Before you can market to anyone, you need to know who your audience is and what they want. This allows you to tailor your message to resonate with the people most likely to buy from you. When marketing to garden centre shoppers, keep these factors in mind: They have a higher average income than the general population – Studies show that garden centres have an average annual household income of $90,000, which is higher than the average U.S. household income of $56,000. They are generally older and more affluent – The average age of a garden centre visitor is above 50. Most of your customers will be middle-aged, which means they are more likely to have the disposable income to spend on gardening supplies.
Set realistic goals
Before you begin any marketing campaign, make sure you clearly define the goals you hope to achieve with the campaign. What do you want the campaign to do for your business? What specific results do you hope to see? Once you know, you can work backwards and build a marketing campaign that meets your goals. These goals could include increasing foot traffic to your store, increasing online sales, increasing your brand awareness, or a combination of any or all of these things. It’s also a good idea to set a time frame for when you want to start seeing results.
Use digital marketing
If you want to reach a wide audience, you cannot ignore digital marketing. It’s estimated that almost two-thirds of all consumers are influenced by online reviews when making purchasing decisions. You can tap into this by encouraging your customers to leave reviews on your business’s social media pages and websites, such as your Facebook page or your website’s product pages. You can also consider investing in paid advertising, such as paid Facebook advertisements or Google AdWords campaigns. Paid advertising allows you to target your specific audience and reach them where they are most likely to see your ads, such as on their smartphones or computers. Garden Centre Marketing
Create an ad campaign
Once you have a general idea about the kinds of goals you want to achieve with your marketing campaign, you can create an ad campaign. An ad campaign is a series of ads that you run over a period of time to achieve your marketing goals. For example, if your goal is to increase your brand awareness and drive more traffic to your store, you could create a campaign that includes social media ads, such as Facebook ads, as well as a newsletter campaign.
Go to events
Attending events where your customers are gathered is one of the best ways to market your business. Whether it’s a garden show, an expo, or simply a weekend where you host a special event at your store, hosting events is a great way to bring new customers through your doors. While events can seem like a lot of work, they are often worth the time and effort. You can also team up with other local retailers to share the costs of hosting an event.
Marketing your garden centre is essential to growing your business, but it is also a challenge. You have to stand out from the competition while also catering to your specific niche. To do this, you need to learn about your customers, know what your goals are, and invest in digital and event marketing. If you do, you’re sure to see a positive increase in foot traffic and sales for your business.
This article is provided by https://www.gardenconnect.com/online-marketing