Until the doors open to the exhibition halls, it’s time to look at other ways to promote your business. We’re not just talking about events, we’re looking further than an event and into long term advertising and alternate methods.
It’s a sad realisation, but due to COVID-19 and social distancing many businesses have missed out on the opportunity to promote their business, but it doesn’t have to be the end. Exhibitions aren’t the only way that you can promote your business. With many other tools available, it’s a case of using new techniques and getting the word out in another way.
Online advertising is available as either a paid or free service. If you have a marketing budget that allows you to venture into paid marketing, why not give it a go. Paid services allow you to appear on different websites, as a higher position on google and even on social media platforms.
The aim to is to get clicks and interest through to your website, but it’s important to note this can be costly.
Printed banners can be placed indoors as well as out. Using weather proof printed banners ensures you can continue to promote your business, even when you’re not around.
Pick a prime location to hang a promotional banner, as the traffic and views are all beneficial. Naturally, the more people who see your artwork with your business offerings, the more interest you could gain.
Regular, consistent and view worthy content is sure to grab attention. By creating and submitting interesting posts, you can gain followers and make the right connections.
The best thing about using platforms such as Instagram, Facebook and LinkedIn it’s absolutely free! Take advantage of the free tools around you, as it can help you with the momentum of building and expanding your business and sales.
Email campaigns are a way to contact clients in bulk with a main message in mind. It’s a space to create industry specific content and shows how your business and products can support and benefit them.
Utilise your emails to target the right people with the right message.
Make The Call
Picking up the phone to introduce yourself sounds old fashioned, but it’s an effective way to get your foot in the door. Finding the right contact and doing some research on the company before hand is a useful, so you can be prepared as you begin to talk about your business to the correct contact.